The car rental company SIXT has set outdoor advertising and airport advertising standards for decades. So it is hardly surprising that the brand shows its presence at BER with an attention-grabbing advertising presence indoors and outdoors. Apart from covering a giant poster at the entrance to the rental car centre, SIXT draws passengers’ attention above all with gold-plated BMWs in two promotion points, in the immediate vicinity of its rental station in the pick-up hall,. SIXT also positions itself on the taxiway with the branding of all jet bridges as the car rental company.