BMW surprises on the market place in the security area, the heart of the BER, with special forms of advertising. In the central catering and shopping area the carmaker from Municḧ displays its new 7-series as well as the ̈new 4-series model unmissably on illuminated platforms. The large advertising media in the air space above the marketplace are also taken by BMW. They round off the advertising presence. To reach arriving passengers with their brand message too, BMW has installed 64 monitors above the baggage conveyor belts. The BMW advertising presence is supplemented by the booking of two enormous posters on the multi-storey carparks of Berlin Brandenburg airport, (FBB) which are also very visible from the terminal.

Campaign Areas

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