For the launch of Season 2 of “The Gentlemen,” Netflix has chosen a high-impact advertising presence at BER Airport. The centerpiece of the campaign is the new large-format lift branding installation in Terminal 1, capturing travelers’ attention as soon as they enter the check-in hall.

To maximize visibility, the campaign is supported by multiple Digital Out of Home (DOOH) placements. In addition to digital City Light Posters located throughout the surrounding area, the new DCLPs in the airside zone are also part of the media mix. This creates a strong, high-reach presence throughout the entire passenger journey, accompanying travelers at multiple touchpoints across the airport.

By combining eye-catching branding, a high contact frequency, and strategic placement along key passenger pathways, the campaign delivers a powerful brand presence that engages travelers and leaves a lasting impression.