Google

Anyone who paid attention while walking through Berlin’s Airports in October couldn’t have missed them: 6 people were presented on both analogue and digital advertising spaces. These introductions featured their passion and the hashtag #IMakeApps.

With this campaign, Google wants to show exactly who the people behind the development of new and innovative apps and games are. The Android developer ecosystem consists of extraordinary people with different backgrounds, interests and dreams. The resulting #IMakeApps campaign stands for living dreams and sharing passions.

In October, the advertising campaign was displayed at Berlin’s Airports in both analogue and digital form - in addition to classic advertising motifs on various advertising media, 10-second commercials were displayed on the digital advertising spaces.

The airport environment in Berlin was the perfect choice for the campaign - nowhere else can you reach so many national and international people in such a short space of time. 

 

Campaign Areas

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Location
Terminal C
Target group
Abfliegende und ankommende Passagiere, Meeters & Greeters
Media costs
1.500 € / 1 Slot / 1 Woche
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Location
Terminal C
Target group
Arriving and departing passengers, meeters & greeters
Media costs
750 € / 1 slot / 1 week
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Location
Terminal A
Target group
Departing and arriving passengers, meeters & greeters
Media costs
€ 200,000 / month,
plus VAT
(plus fair-surcharge in March and September)
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Location
Arrivals, Terminal A
Target group
Arriving passengers, meeters & greeters
Media costs
€3,500 / week,
€9,250 / month,
plus VAT
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Location
Schönefeld Airport
Target group
Arriving and departing passengers, meeters & greeters
Media costs
2.550 € / 1 slot / 1 week
plus VAT
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Location
Schönefeld Airport
Target group
Arriving and departing passengers, meeters & greeters
Media costs
1.900 € / 1 slot / 1 week
plus VAT

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